MOGA has introduced itself to the world with its virtual store going live. This unique online retailer designs and sells simple yet bold and unique scarves made of 100% silk (Crepe de Chine). Working with the CARE Foundation, 20% of profits will be used to help send young girls to primary and secondary school in some of Pakistan’s most volatile communities. MOGA is owned and founded by 23-year-old Azahn Munas, a recent graduate from RMIT University’s Bachelor of Communication (Advertising) program. The start-up was born out of the desire to celebrate self-expression and to unite different communities of people around the world through their love for fashion. The bright and bold deigns aim to celebrate the individuality and personal style of MOGA’s wearers with innovative new digital printing techniques. Whether or not the wearer utilises the scarves for religious or cultural reasons, MOGA aims to bring women together and empower them through fabric and colour. At a time where headscarves have become a rather contentious topic, MOGA wishes to challenge negative stereotypes and remove the stigma surrounding this multi-purpose garment. “At the end of the day, a scarf is a piece of fabric and can be worn in so many different ways by so many different people. It should be something that brings people together as opposed to keeping them apart. We at MOGA want our customers to be empowered every time they put on one of our scarves; to feel like no one or nothing could bring them down when they look so good.” – Azahn Munas, founder.
MOGA will release its products through limited edition collections to ensure its wearer owns an exclusive item. MOGA’s debut collection, ‘SPECTRA’ is now available online for purchase at www.moga-fashion.com , giving a powerful launch to the philanthropic online fashion brand.