Two things that are already highly addictive—Instagram and online shopping—have rolled into one inevitable time and money suck: Instagram is adding a “Shop Now” button to promotional images, which will allow you to purchasetheir items in-app. No longer will you have to go to “link in profile,” or copy-and-paste.

Your feed will also get more ads thanks to the enhancement, according to theNew York Times, since Instagram is expanding to all advertisers, big and small. The promotional images that appear on your feed will be tailored to match your age, gender, interests, and more, similar to Facebook (which bought Instagram in 2012). Considering Pinterest is adding a “buy” button to pins too, social media is basically the new mall.

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