DOLCE & GABBANA may have built its name on form-fitting dresses worn by bombshells, but that doesn’t mean the company is unaware that it has fans who like to dress a little more demurely. As a result, the Italian label this week launched its first collection aimed at its Muslim consumers with a range of abayas and hijabs in its signature colourful prints.
Some bear prints of Dolce & Gabbana staples, including flowers, fruit and polkadots, constructed in delicate silk, while others are comprised of neutral lace and satin – all demonstrating the dramatic femininity that the brand has built its name on.
A growing number of luxury brands are making moves to target the Muslim market, particularly as growth in retail in the Arab world outpaces that in Asia and Russia. Many labels now create Ramadan collections, as the religious celebration gains recognition as a time of increased retail activity for Muslim consumers. H&M enlisted its first Hijab-wearing model last year, and boutiques including Net-A-Porter now offer a “Ramadan Edit” specially tailored for the annual holy month.