When I saw Rivaaj Fashion´s colorful line which screamed with personality and personal identity, I had to interview the designer, Fatima Younas.
R. Tell us the story behind Rivaaj Fashion. How was it born?
F. I came to the United States when I was two years old. I was raised in Brooklyn, New York.My favorite about Brooklyn is the diversity and being able to experience different cultures and backgrounds. As a child, I loved sharing my Pakistani culture with my friends.
But as I got older, I found myself moving further away from my culture and starting to adapt more to western traditions. The only places I felt comfortable wearing “desi” (South Asian) attire was at family events or gatherings.
The beauty of America is being able to share your culture as it is so diverse. That’s what Rivaaj is all about.
Eventually, it bothered me that I had grown so uncomfortable sharing my culture and tradition with the world.
Being a first generation immigrant, my identity is split in two: I’m not fully Pakistani, but I am not fully American either. So, I thought, why not combine these two?!
Rivaaj Fashion wants to blur that line between western attire and traditional attire, and make you feel comfortable expressing yourself!
R. What does fashion mean to you?
F. Fashion has always inspired me from a very young age. My favorite part about fashion is expression and creativity. The way you dress says so much about you. Fashion is both extravagant and simple, both elements have their own beauty. For me, when I look good, I feel good. I love being creative with my outfits and styling what I already have in different ways.
R. How do you celebrate Eid?
F. Eid Al Fitr 2019 is all about fun and exploration. Of course, food and coffee too! On Eid day, we have a picnic and a fun day with family planned. And then for the weekend, we are visiting Chicago. We hope to explore all the different states in America! So far, we have been to Boston, Washington, and Florida. Every Eid, we like to plan a weekend trip.