Iman Assaf Casals is a mother who has a Masters in biochemistry, but has discovered her love for the sewing machine, particularly when it comes to creating bag designs! In this interview, she tells us about how her business, “Mundo Abesitos” began, her ups and downs, what she has learned from it and of course, her beautiful bag designs:
R.Salaam! Tell us about your line Mundo Abesitos. The name is Spanish? Where are you based? And, you create handbags?
I.Salam! Mundo Abesitos is a dream that I´ve been working on for over a year now. The name comes originally from my little boy´s nickname Abasitos (his name is ABBAS). The whole shop name and slogan is “Comer el mundo Abesitos” which means Conquer the world with kisses. The shop is based in Spain and for now it is an online shop of handmade bags, pouches, wallets and some baby accessories that I personally make myself.
I. I have two answers for this question. First, I love bags and believe that they play a big role in an overall impression of an outfit. In addition to that, I love uniqueness, wearing a bag that is not “everyone´s” bag and having the option of personalizing it is just too good to be true.
R.What inspired you to create Mundos Abesitos? Who is your target audience?
I. Being a stay at home mom, I knew I wanted to do something that would allow me to give my time to my baby but yet be productive in the business world too. It took me time to decide to start because I was passing through some rough times, personally, but I am so thankful for taking the step forward back then.
When I first started the business, I wanted to target women in general, especially moms like me who, normally after having a baby, barely change their bags and most of the time are carrying a huge “not that nice” baby bag wherever they go. So, I try to make baby bags that are minimalist, yet cute! My bags are for women who seek uniqueness and love colors, but don´t want to go too wild with the colors. My fabrics are mostly flowery and I use batik fabric too which has great color combinations.
R.Throughout your journey from an aspiring bag designer to a professional one, what have you discovered about yourself?
I. Well, firstly, let me say that I am a biochemist with two master’s degrees, so throughout my life, I have been thinking that I am a scientific person, lacking any touches of creativity. Never have I thought that I would sit down at a sewing machine to sew together any piece of fabric, let alone bags! I still have a long journey ahead of me and so much to learn, but if I have to choose something that I have learned, it would be an awareness of my creativity and definitely my multitasking capabilities.
R.Which fashion icons inspire you?
I. To be honest, I am not fashion obsessed or even looking for certain trends in fashion. I just follow my instinct and what I like to choose. However, in making bags, there is an icon that I was totally inspired by and she is Jess from @oklaroots. She is such an inspiration for anyone who wants to start sewing bags, she is so helpful and makes it so easy. She definitely makes beautiful bags too. If it weren’t for her, I wouldn’t probably be here, making bags.
R.If there is one advice you could give an aspiring designer, what would it be?
I. I would tell them to never lose that excitement about initiating their project when they face any disappointments. Always think about where you want to be and don´t lose a lot of time focusing on your small failures.
R.How can we follow your journey and where can we purchase your products?